Wednesday, August 20, 2008
Olympic Impact On WPS
Everyone in Women's Professional Soccer is pulling for a US victory tomorrow both from a patriotic and a business perspective.
The prevailing thought is that a return to a world championship, if not world dominance, would provide a good kick start for WPS.
A gold medal for the US would certainly provide a boost for the League for all the obvious reasons, but i think it's also important to recognize that the League benefits if Brazil wins.
WPS intends to be the best women's soccer league in the world. That will surely happen if many of the best international players are also in the League. A Brazil victory tomorrow would demonstrate to the general American soccer fan base that women's soccer in Brazil and the rest of the world has improved dramatically in the last decade. It would also go a long way to increasing the star power of Cristiane (pictured above), Marta, Daniela, Formiga and other Brazilians who could find their way onto WPS rosters.
WUSA had built in US stars from the 1999 Women's World Cup. WPS needs to create its own stars - both domestic and international. So a Brazil Olympic gold medal, while probably not ideal for WPS, wouldn't be the worst thing either. What do you think?